Recent Photography Jobs, Brisbane

Monday, October 10th, 2011

As a busy freelancer (photographer, say) you may not find all the jobs on offer. Here is where Service Seeking is ideal to bid or express interest on new jobs. Service seeking is around $8-10 per contact, depending which account chosen. This list updated 10 October 2011.

Redcliffe Wedding Photographer wanted: http://www.serviceseeking.com.au/photography/wedding-photography/300224 AND wedding-photography/297341

Miami Wedding Photographer wanted: http://www.serviceseeking.com.au/photography/wedding-photography/300150

Band Photographer, Brighton, Qld:  http://www.serviceseeking.com.au/photography/family-and-portrait-photography/299986

Brisbane Wedding Photographer:  http://www.serviceseeking.com.au/photography/wedding-photography/299844


If the current proposals already on offer is 3 or under, and the days left fairly low, I would say pitch your best bid. However if there are five professionals quoting already, your chances are getting much slimmer.

Alternatives to Service Seeking include liaising with other solo service providers on Flying Solo.com.au or hopping it to a Meetup group if you are a corporate photographer – www.meetup.com/b2b-brisbane. These strategies work best long term, but will definitely pay off for any freelance professional starting out.

Pay Yourself Superannuation, Freelancers, You Deserve It

Friday, September 2nd, 2011

Can you believe another financial year is done and your tax refund cheque (or bill) is coming? Freelancers, is it time to think about Voluntary Super and plan ahead for your future?

The Government has pledged to increase the employer superannuation guarantee from 9 per cent to 12 per cent, to be phased in by 2019-20. If the Federal Treasurers believe that 9 per cent is not enough to give the average worker a decent superannuation fund – then what about the thousands of freelancers and other self-employed who have 0 per cent compulsory super!

A lot of people who work from home do not pay themselves super – they simply don’t have to, can’t afford to early on in their business, and have other business concerns that employees don’t (e.g. chasing overdue payments, marketing, complying with GST, BAS, or allowing for income tax).

This oversight is going to impact you, the hardworking freelancer, later in life. Have you seen the crowded carpark at Aldi’s on a Thursday… would you like that to be you shopping for cheap food on a miserly pension at 70?  (Assuming there is an Aged Pension at all).

As a Freelancer, I would suggest you look around for an industry fund where you can start a Personal Super plan. It’s pretty simple to rollover any super you might have floating around from before, and there are online services which allow you to chase lost super accounts from your previous workplaces (don’t pay for it upfront though!).  E.g. FindMySuper.com.au.

I remember when I was a Temp it was hard to keep track and then when I did, they let me have the ‘unpreserved’ super as a cheque, which I promptly spent on whatever!

This year, having a bit of a shock when I did my Profit and Loss, I’ve decided it’s time to Pay Myself First (and reorganise the business to get in more ongoing income).

Paying yourself first means that every month or quarter you set an amount (say 5% to 10% of averaged income after expenses) to go out automatically to your personal Super account.

Voluntary Contribution Boosts!

When you make a personal contribution to Super, subject to lots of rules, the Australian Tax Office puts a co-contribution of maximum $1,000 into your Super (not $1500 as in this old example):

http://www.ato.gov.au/individuals/content.aspx?doc=/content/42616.htm&page=14&H14

You will need to read this to work out if you are eligible for the co-contribution. Nevertheless, if you make the proper instruction to your Super Fund (that it’s a personal contribution not a guaranteed one), then the Government works it out for you.

If you found this article helpful, please check out my book: Sack Your Financial Planner. Thanks…

Poorly Paid Projects on Outsourcing sites

Thursday, May 26th, 2011

Dear Freelancers,
If you have some skills in writing, editing or video editing, do not stoop so low as to accept jobs that are clearly part-voluntary – unless you are keen to build a portfolio to show ‘real’ clients.

Project listed on Guru:
30-40 page eBook written about Video Marketing (Project ID: 722601)
Sample of similar topics supplied, but: author has to format the book specifically, write Table of Contents, summary and original content (which would have to be researched).
Employer claims “I am not willing to pay any more than $150.00 for this ebook”.

For research, writing, editing, and laying out, going fairly quickly at 1 hour per page (excepting the TOC and cover) – that’s 30 hours @ $5 per hour. Wow — what a score! What am I doing writing for $65-77 an hour! (sarcasm intended).

Seriously folks, unless you live in a grass hut with no power, surely you need more than $5 an hour. Always do the maths BEFORE committing to any project – be it outsourcing site, client quote, or a third party project where a discount is applied. A freelance writer who has done their time and/or has graduate/post-graduate level certification should be aiming for $60 – $100 an hour.

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Writing on the Internet – Can it Pay Directly?

Wednesday, May 25th, 2011

Here at My Freelance Business (aka Power of Words), we love a good story about online business and internet income success… especially due to great keyword research. Since I am an SEO Copywriter, of course I do keyword research for most of my website clients before writing their copy. It is very enlightening, no matter what industry or market you are targeting. But recently I have noticed that persistent non-professionals are making a fairly good living writing up their passions online. It get’s one thinking about passive income again….

Shaun Fawcett – A Retiree’s story

Shaun has been writing online through SBI since 2007. Now achieving good success, his goal of finding a passion which paid has finally been fulfilled. He has now achieved the writing of 10 eBooks and real books, and established some writing-related websites.

But he says “When I first went online I didn’t even have a single idea for a book or ebook in mind, let alone ten!” In 2007 he was a retiring 25-year civil servant veteran, not a writing maven. This shows that anyone with an active mind, a passion to learn, and persistence to take action can make writing great website content pay off.

Once he did the initial setup in his semi-retirement phase, generating income became more of a passive, automated thing.

“Now that I have a more flexible schedule and lots of free time I am able to give visiting friends personally guided tours around the various sites of the city. With my online business on auto-pilot I can now enjoy things that I never had time for before such as river cruises, art galleries, museums, and the like.”

Retirees and empty-nesters take heart. It’s literally NEVER too late to assess your passion and build a new LIFESTYLE… with SBI! (the provider of the tools and the complete education).

Shaun’s Latest Update on his journey with eBooks for eReaders

Shaun’s Original Case study

How to Add to Your Business Growth

Thursday, December 9th, 2010

Perhaps you’ve been freelancing (writing/design/photography) for a couple of years and you find its wearing you out… you want to expand and grow into a well-branded marketable business – with fresh talent and less long hours for you!

BGT CoverThen check out my new book, called Business Growth Toolbox Manual. We go through over 30 marketing methods with insider advice, incl. social media, video marketing, Google SEO, referral marketing/JVs, and much more. You’ll also get the basics on planning, keyword research, copywriting tips, and how to outsource to grow your business. Plus a bonus content marketing section – so that your business can be in front of the competition who are still advertising in the Yellow Pages and the newspaper and thus wasting money.

This manual’s A4 size lets you sit it on your desk as you go through tip after tip of valuable online and offline marketing advice. There is also a DVD and workbook, but these aren’t made just yet.

Yes I have tailored it for Australians and there is a reputable supplier list in the back (I’ve either used these people or know they’re legit). It’s available now in print for just $29.70 or less for the eBook!

Pop yourself on my email list at www.businessgrowthtoolbox.com.au and you will get more real world marketing tips, and sometimes a discount offer for my products.

My marketing and business experience is as follow:

- Started Freelance Copywriting business in 2007, wrote a book and continued business in 2009 & 2010.

- Marketing communications roles (two companies) over three years.

- Partner in Red Planet Design, a web design company in Brisbane.

- Studied Search Engine Optimisation and WordPress Blogs.

by Jennifer Lancaster, Power of Words.

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Categories : Tools

Easy Christmas Presents – at Australian stores

Wednesday, November 24th, 2010

Busy Freelancers – we know you don’t have time to shop and compare!  I’ve got a selection for you from the retail catalogues:

For Aunties/Sisters – Koo Egyptian Cotton Bath Towels – at Spotlight.  $11.97 ea (until 5 December).
Details:  12 colours, matching face cloths, bath sheet, hand towels.

For Colleagues/Clients – Tower drink set (coffee, tea, hot choc + graphical cup) – at Kmart.  $10 set. (until 1 December).

For the Kids – Aqua Sand themed gift box – at Target. $24 each or $39 large polar playground.  (until 1 December).

For other Kids – Crayola sketch & colour set (25 markers or twistables and 40-page sketchbook) $15 set at Kmart.

For Him – ‘CK one’ or ‘CK be’ eau de toilette (100ml) – advertised as $39 – 48 online; hot buy $29 at Big W.

For Her - Secret Love 2-pack of satin nighties – $15 pack at Kmart.

For the Kids (pre-Xmas) – Santa’s Aussie Holiday (and other books) from $7 – 12 at Kmart.

For Anyone – Cadbury Favourites 600g – $11.97 at BigW.  Or Cadbury Favourites 300g – $6.50 at Kmart.

For special someone – Lindt Lindor balls in lantern $9.99 (only till 1 December) at Coles.

Use the online stores for something special that you can’t find in the stores and for people who live interstate.

Online Xmas Bargains

For Mums – a silver photo frame $12.95 at BreakofDay

For Her – star gift hamper (small bubbly and chocolates) only $25 at BreakofDay ($14 delivery)

When comparing postage to online delivery, remember that it costs something like $10.80 to send a package interstate 500 – 1kg or prepaid up to 3kg. And that’s without any insurance or express post tracking. (Price quoted Nov 2010 from QLD to Melbourne)

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Categories : Uncategorized

B2B Copywriting Hot Tips

Sunday, September 12th, 2010

Here’s a few tips on writing for Business-to-Business, whether you’re a writer or a product/services supplier yourself.

All this is from the B2B Copy Coach Course, written by Bob Bly, and by the way, I highly recommend it. Did you know that white papers are now the major sales tool of B2B companies, not sales brochures?

White Papers

The white paper looks like a how-to article or industry report, and it goes about educating prospects about a problem and how to solve it. This free report actually works better than costly advertising or brochures, because it informs — and persuades through the intelligent use of rationalisation — rather than just outright sales hype. As a PDF sent to interested email contacts, it could be the first step in the trust-building process… or if it does a fantastic job it could lead to many of the recipients wanting to buy the solution mentioned with no further ado.

Advertising Copy

Naturally these technically-focussed companies still advertise, but when they do, they must remember:

“Good advertising copy focusses on the client first, the product second, and the company third” – Bob Bly.

High tech or services ads are not designed to sell directly, they are there to create awareness and build trust with the product and its company.

The facts in any advertising must be correct if you want to win over technically savvy decision-makers. And, if you have something new to say – ensure you build credibility first (like referring to a user survey, a fellowship, or new statistics). In other words, it must come from a reliable source.

Now, back to reading and working on my other blogs and websites.


How to Choose a Niche Website

Monday, June 14th, 2010

As an ideas person, it’s important to learn this lesson.. a great idea is not enough. While you can reel off many retail giants which started with an idea, for every one there is at least 20 unsuccessful ideas.

An ex-toy inventor/developer himself, Ken Evoy talks about a hard lesson he had to teach new inventors, in his post why start with three niche ideas

This can be applied to creating niche websites: with so much information proliferating on the internet, what is going to make yours stand out? Is there an unmet demand for the topic information? Thinking laterally, not with profits in mind, what would your particular audience crave for and need help with? Now go forth and do some real market research.

I can say from personal experience that copycatting others is a waste of time. But if you have an original take on a prevailing topic that people are fired up about (in my case it was about Sacking your Financial Planner and planning your personal finances and goals yourself) – then you will find your information is in demand.

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Categories : business start-up

Working the Freelance Job Sites

Sunday, May 2nd, 2010

Well, this week I checked out the newish “Lime Exchange” job site. I see that the jobs there are mainly low down on the pay scale, e.g. blog writing $1-2 per post! So while they have less fees taken out of jobs than Guru (between 5 and 8%), a freelancer probably won’t be earning a decent income, unless they get lucky.

Guru has been getting noticeably thinner for jobs for non-paying customers, so will have to fork out the annual fee of $149.95 US for GURU status to bid on lots more jobs (even in my own country). Another tip here: make sure you state that the quote does not include onsite meetings. I have been burned before with this extra time not taken into account. Either you are a Remote Freelancer or you are a Consulting Freelancer – and the rates should be different.

Rather annoyingly the bulk of projects for writers on these sites are for “an article writer for my SEO” (usually the people can’t spell writer, they say writter). They are wanting huge numbers of articles, to attract searches, for dirt cheap prices. So as I search Guru or ProBlogger’s site, I am looking for people prepared to pay a decent amount to receive articles or copywriting that people are going to ENJOY reading.

ProBlogger
Darren Rowse’s huge and helpful site can help you secure blogging jobs or educate you on how to run a successful blog. You really need to read this post: Poor Bloggers Focus Too Much on Blogging, in the section Blogging for Dollars. This section has all the tips you’ll need.

My additional tip is the faster you can get those posts done, while making it timely and relevant to your topic, the better off you’ll be. I’m working on getting my professional blog posts written in 20 minutes, while I started off with an hour a post (since I’m not paid those super low rates its not so terrible, but still could be improved). However, I would spend about two hours a week reviewing popular blogs and catching up on the latest. Longer if I’m left to myself! I make the most of this time by also leaving comments, so that my website gets a link-back if approved. (So I actually read the post and make it relevant). Over time all this really adds up.

Any questions, please ask me: info@pow.net.au. – Jen.

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When is blogging copywriting?

Friday, March 19th, 2010

In response to a fantastic point made by Glenn Murray of Divine Write, in his comments at the end of: “Web copywriter or content writer: is there a Difference?

http://www.divinewrite.com/blog/copywriting/web-copy/seo-copy/web-copywriter-content-writer-difference/

I posit that blogging is writing content for 1) yourself, 2) similar others, and 3) Search Engine Results is just icing on the cake.

For their own sakes, upstanding businesses have a duty to not put out more fluff ‘n nonsense – leading to people going from link to link searching for real information.
With better research and a journalistic style, linking to quality articles and sourcing any information you have gathered (rather than quoting unverified facts as if gospel), you (the blog owner) may even build up a following!! (P.S. Have you seen the movie Julie & Julia yet, remember how her blog took off after a while?)

If you don’t enjoy writing, forget blogging, the easiest writing there is. Actually I have been asked just this week to do someone else’s blog posts (actually two people’s)… the responsibility escaped me until I realised that BLOGGING IS COPYWRITING when it’s done for SER and business credibility purposes. Oh-oh, there goes my nice easy job.
And I said I’d do it for A$15 per post? Am I mad?…

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